Minocqua is a quaint town in the heart of Wisconsin’s north woods. Minocqua’s thriving downtown business district and residential area is known to locals as Reuben Town. Visitors will find a number of quaint hotels, vacation rental homes, and even a campground near the Reuben Town area of Minocqua.

If you’re looking for a refreshing beverage, a tasty meal or just a snack there’s plenty to choose from in Reuben Town, from beers and brats to microbrews to ice cream and fine dining. It’s also a great place to shop for gifts and souvenirs like local arts and crafts, and jewelry.

Downtown you’ll also find jet ski and snowmobile rentals, skiing and snowshoeing equipment, and just about anything else you might need to take advantage of Minocqua’s many outdoor activities.

Torpy Park is also located downtown and is the hot spot for many community events, including summer concerts, craft shows, ice skating in winter, and sandy beaches.